![logo](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/logo.gif)
BRIEF
Modernize and unify Josepho's branding after different art direction changes, and create a coherence on its speech.
SOLUTION
A branding full of good mood around the smile and the baseline WE COLLECT SMILES !
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_0000__L2A2576.jpg)
![JOSEPHOWEB3](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB3.jpg)
![studiojosepho_f](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_f.jpg)
![JOSEPHOWEB15](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB15.jpg)
The new playful and colorful branding of Josepho is reflecting its personnality and the one of its team : available and benevolent !
![JOSEPHOWEB13](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB13.jpg)
![studiojosepho_g](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_g.jpg)
![doodle_josepho](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/doodle_josepho.gif)
![JOSEPHOWEB10](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB10.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_0005__L2A2949.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB16.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB20.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_0002__L2A3093.jpg)
![studiojosepho_3](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_3.jpg)
![JOSEPHOWEB12](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB12.jpg)
The smile's form is the visual signature of the brand, and can be used as a clipping mask, as a pattern, to end a phrase,...
![studiojosepho_0006_f3698781852069.5d0bb076bef8d](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_0006_f3698781852069.5d0bb076bef8d.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/ba4d6581852069.5d0bb076c15e0-1800x1200.jpg)
![JOSEPHOWEB7](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/JOSEPHOWEB7.jpg)
![8-02](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/8-02-1200x1200.png)
![13-02](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/13-02-1200x1200.png)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2021/01/studiojosepho_e.jpg)
ABOUT
Commissionned by Studio Josepho
CREDITS
Art direction : Studio OUAM
Photography : Gabriel Guibert
Set design : Fanny Garnichat
Maquillage : Jean-Manuel Domingos
Stylisme : Ambre Saravelli