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London Gin by Mira

Mira's Brewery creates its first spirit : a high-end London Gin with juniper berries.

BRIEF

The first hard liquor of Mira's Brewery needed a specific story and branding for this new range.

SOLUTION

With the collaboration of illustrator Steeven Salvat we brought to life the story of a maritime encounter that just doesn’t end on the packaging design but continues to flow throughout the branding, communications and color aesthetics.

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The illustration of Steeven Salvat is blurred behind the gin and you can uncover its details when you observe it closer (or drink it !)
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On the label on a gold stamp, the coordinates of the encounter between Augustus, named after one of the first deep-sea diver explorer, and the Humpback Whale in the North Sea.

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À PROPOS

Commissionned by Brasserie Mira

CRÉDITS

Art Direction & Photography : studio OUAM
Illustrations : Steeven Salvat

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