work

Le Petit Cambodge

  • ART DIRECTION
  • BRANDING
  • PACKAGING
The restaurant Le Petit Cambodge in Paris needed to affirm its identity and its desire to offer everyone a cuisine of general interest, good from every point of view.
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BRIEF

The restaurant Le Petit Cambodge in Paris aims to offer a good and accessible cuisine to all, but these strong commitments are not much highlighted.
Graphically, the brand had a logo, but few graphic elements available.

SOLUTION

A new unique typography and a new artistic direction: yellow becomes the iconic color of the brand, and the commitments of Petit Cambodge are revised as a handwritten manifesto.

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Typo games on the iconic yellow of the brand to create rhythms.
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ABOUT

Commissioned by Le Petit Cambodge

CRÉDITS

Lotus logotype : H5
Art Direction & Branding : Studio OUAM
Copywriting : Millie Servant
Photography : @kevinrauzyphotography

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