Pépite needed a new tone and a new image closer to its values to better define its offer.
A new editorial charter and a new identity that highlights the storytelling suggested by the studio, linked to exploration and territory, to remind us that a career is not necessarily linear, that wandering is allowed, and that there are always new fields to explore.
Commissioned by Pépite SC
Art Direction : studio OUAM
Copywriting : Millie Servant
Illustrations : Mathilde Tranel