Belco New Crops 2022

work

Belco organizes every year Les Primeurs, a coffee sharing and tasting event for professionals. A box is sent with different booklets, notebooks and goodies (stickers, coffee bags...) in the colors of the event, so that customers can taste from home the future coffees of the year and detect all their potential.

BRIEF

For this new edition, Belco needed an identity that would focus on this highlight of their year.

SOLUTION

For the 2022 edition, the OUAM studio created a very green graphic universe, composed of coffee plants and imaginary flowers, to design all its communication with this luxuriant pop jungle.

All the communication of the event is covered with an imaginary jungle