work

Belco New Crops 2022

Belco organizes every year Les Primeurs, a coffee sharing and tasting event for professionals. A box is sent with different booklets, notebooks and goodies (stickers, coffee bags...) in the colors of the event, so that customers can taste from home the future coffees of the year and detect all their potential.

BRIEF

For this new edition, Belco needed an identity that would focus on this highlight of their year.

SOLUTION

For the 2022 edition, the OUAM studio created a very green graphic universe, composed of coffee plants and imaginary flowers, to design all its communication with this luxuriant pop jungle.

primeurs4
primeurs3
primeurs1
primeurs12
All the communication of the event is covered with an imaginary jungle
kit

ABOUT

Commissioned by Belco

CREDITS

Art Direction : Studio OUAM

next

Les Burgers de Colette