![a](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs9.jpg)
BRIEF
For this new edition, Belco needed an identity that would focus on this highlight of their year.
SOLUTION
For the 2022 edition, the OUAM studio created a very green graphic universe, composed of coffee plants and imaginary flowers, to design all its communication with this luxuriant pop jungle.
![primeurs4](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs4.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs13.jpg)
![primeurs3](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs3-1.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/pays.gif)
![primeurs1](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs1.jpg)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs11.jpg)
![primeurs12](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/primeurs12.jpg)
All the communication of the event is covered with an imaginary jungle
![kit](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/kit-1200x1200.png)
![a](https://ouam.neuviemepage.com/wp-content/uploads/2023/05/fleur2.gif)
ABOUT
Commissioned by Belco
CREDITS
Art Direction : Studio OUAM