work

Les Burgers de Colette

  • ART DIRECTION
  • BRANDING
  • ILLUSTRATION
Colette's burgers is a reference in the Bordeaux scene. At OUAM, we've given Auntie Colette, their mascot, a new look :more retro, more assertive, more quirky, to bring us all together around big tables.
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BRIEF

A real necessity of renewal for Les Burgers de Colette, a Bordeaux institution, which needed iconic graphic elements for a greater communication strength.

SOLUTION

A strategic recommendation, a new editorial guideline and a new graphic charter with a family tone and a true incarnation of Tatie Colette throughout the branding.

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Auntie Colette's personality is put forward for a family and offbeat tone!
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Big heart and family house.
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ABOUT

Client : Les Burgers de Colette

CREDITS

Art Direction : studio OUAM
Copywriting & Strategy : Salade Tomate Oignon
Photography : Agence Smack

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