work

Pop by Gault&Millau

  • ART DIRECTION
  • BRANDING
  • CONTENT
Gault&Millau launches Pop, a modern and accessible restaurant selection with strong concepts in some unique places.
a

BRIEF

What image give to Pop, the sub-brand of Gault&Millau that is targeting a younger audience and needs to step up ?

SOLUTION

A modern, fresh and dynamic branding that talks to all the food lovers !

POPbyGM_V2
POP_Presentation_30_Plan de travail 1 copie 10

We chose to visually represent each profile of the foodies looking for new flavours and restaurant concepts.

popgaultmillau_projet
a
a
a
a
POP_Presentation_Plan de travail 1 copie 18
a
a
a
POP_Presentation_Plan de travail 1 copie 12
a
a
POP_Presentation_Plan de travail 1 copie 14

A PROPOS

Commissionned by Gault&Millau

CREDITS

Art Direction : studio OUAM
Photography : Unsplash

next

Brasserie Mira