BRIEF

Backmarket have been using refurbished products on their marketplace for years to reduce the environmental impact of electronic waste. But how do you highlight this hidden impact of tech without losing readers?

SOLUTION

Working with the Backmarket teams, the studio produced the art direction for this highly comprehensive document, which highlights the box's circular economy in a fun and illustrated way, with the creation of numerous data visualisations.

ABOUT

Commissioned by Backmarket

CREDITS

Art Direction : Backmarket & Studio OUAM
Copywriting : Backmarket
Illustrations : Cathal Duane