work

Back Forum

  • ART DIRECTION
  • BRANDING
Back Forum is the ultra-private event for Back Market pros, bringing together the best sellers in the community. These pioneers of refurbishing, the driving force behind a more sustainable economy, are being honoured at an evening that celebrates their commitment!
a

BRIEF

Back Forum is the must-attend event for Back Market's most committed professionals. The brand wanted a powerful identity to create a real community, evoking a club and team spirit, in the image of the major sports leagues: the Back Market Champions League.

SOLUTION

We created the identity for the Sellers Club, taking inspiration from sports clubs and incorporating the brand's DNA through elements such as a flag, a series of badges and vintage typography. This identity was then adapted by the Back Market team for use on various media for the evening, including a personalised changing room!

BACKFORUMCASE3
a
BACKFORUMCASE9
BACKFORUMCASE17
BACKFORUMCASE22
BACKFORUMCASE7
a
BACKFORUMCASE8
a
BACKFORUMCASE12

ABOUT

Commissioned by Backmarket

CREDITS

DA : Back Market & Studio OUAM
Photography : Back Market

next

Grand Bruit