work

Belco - Primeurs

  • ART DIRECTION
  • BRANDING
  • ILLUSTRATION
  • PACKAGING
Every year, Belco organises Les Primeurs, a coffee tasting and sharing event for professionals who come to discover the new products of the coming year.
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BRIEF

For this new 2024 edition, Belco needed an identity that would focus on this highlight of their year.

SOLUTION

The studio has created a series of geometric, minimalist illustrations in bold, solid colours. The play on gravity makes all the difference in this edition: objects are piled up or balanced to create unexpected compositions.

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ABOUT

Commissionned by Belco

CREDITS

Art Direction : Studio OUAM
Illustrations : Manon Boitard
Photography : @yourcoffeeshot

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