work

Triathlon of Bordeaux

  • ART DIRECTION
  • BRANDING
  • CONTENT
We rebranded the Triathlon of Bordeaux to bring it an image more modern and closer to the team's spirit.
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BRIEF

The Triathlon of Bordeaux changed is team and needed a branding more in touch with the changes coming and attracting a more global audience.

SOLUTION

The translation of the triathlon in " 3 in 1 sportsman" allowed us to create a playful and easy to decline branding.

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Social media posts are here to explain sports vocabulary to a large audience.

A humoristic tone is learning us some definitions of sport.

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Typographic and color choices allows us to be differenciated from the other triathlons of the area. One way to affirm the new direction and attract a new target.

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The goal was to speak to an informed and debutant audience, we focused the new communication on a playful axis.
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ABOUT

Commissioned by Triathlon de Bordeaux Métropole - 2018

CREDITS

Art Direction : Studio OUAM
Photography : Triathlon de Bordeaux Métropole

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ouam ?

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