Bordeaux City Triathlon


Studio OUAM created a new branding for the Triathlon of Bordeaux city (France) to give it a modern twist which reflects more the spirit of its new team.


We wanted to reach the experts but also the beginners, so this new visual communication had to be playful and simple.

Each sport was associated with a simple symbol, and the expression “3-in-1 sportsman” allow us to talk to everyone.



Commissioned by Triathlon de Bordeaux Métropole – 2018


Realisation : studio OUAM

Photography : Triathlon de Bordeaux Métropole